Interactive Design Case Study: AirMED Medical Tourism

Contents:
1. Concept Outline:
2. Solution: Project AirMED
3. The Answers to the Questions
3.1.WHY do the project?
3.2 WHO are my end user and WHAT do they really want?
3.3 WHERE do they require a solution?
3.4 WHEN is the optimal time to serve them?
3.5 HOW will their needs be best served?
3.6 HOW much is an effective solution worth?
4. Problems and difficulties:

1. Concept Outline:

Most Americans face problems related to health care. Whether they want it or not, beginning in 2014, they are forced to have health insurance, and this health policy is commonly known as: “Obama Care” (The Patient Protection and Affordable Care Act). There are several problems with this policy.

First, people have the right to decide whether or not they want insurance, therefore this policy takes away people’s free will. Second, many American health insurance policies are too expensive. For high-income individuals, the policy is merely an irritation, but it is a huge burden for people who are struggling to get by. Furthermore, too many insurance companies require their customers to sign lengthy, complex contracts that they are unlikely to understand. Third, the health insurance does not provide good medical service and cover one hundred percent of the health care but provides limited medical treatments, which vary from state to state.

Actually, I have firsthand experience with the ridiculous expense of American medical care. While visiting Boston in April 2012, I hurt my back when I fell down on the floor. I went to see a doctor immediately, and found that it is unbelievably inconvenient. I could either wait in line for several days, or I could go to the emergency room, where I would have to pay expensive fees. Worse, my travel insurance only covered part of the medical fee.

Another example is my classmate’s dental experience. While staying in Boston, he had a toothache. After suffering for a week, he finally went to see a dentist, who charged him one thousand five hundred dollars and he still had to wait two weeks for the surgery. I thought that he could fly to Taiwan, where the surgery would be performed immediately for the same amount of money. I thought about this question many times until I found that some people agreed with my idea.

I came up with a simple solution to this problem is “Medical Travel”. The idea is inspired by websites such as Airbnb, KAYAK, and Priceline. Just as people use those websites to find hotels, flights and restaurants, they can use our website to find their desired medical treatment. I admit that this is not a new term. According to the study “Patient Beyond Borders” by Dr. Josef Woodman, if the medical fee is more than six thousand dollars, the patient should consider “Medical Tourism” in another country.

The idea is to build an information website as an online platform to help people from around the globe visit other countries for Medical Tourism. This search engine is also a platform which will provide information such as hospitals, clinics, medical services, prices and successful cases. The medical tourism websites will have more examples and details, focusing on specific answers such as clinics’ locations, prices, and real cases, to convince the patients to trust the website.

In conclusion, if Americans embrace medical tourism as a solution for their medical needs, they will not have to worry about health insurance problems too much.

2. Solution: Project AirMED – Global Medical Tourism Website

The AirMED is to build a website as an online platform and gateway to attract people from around the globe to visit Taiwan for Medical Tourism. This is a search engine also a platform which will aim to provide information such as hospitals, clinics, medical services, prices, successful cases and so on.

Unlike other medical tourism websites, AIRMED Taiwan will have more specific examples and details, not general information. It will pinpoint specific answers such as Clinics’ locations, factual prices, and real cases, to convince the patients to use the websites continually.

The idea is inspired by websites such as Airbnb, KAYAK, and Priceline. Just as people use those websites to find hotels, flights, restaurants, they will use ours to find their desired medical treatment experience.

The website Homepage provide two search bars for searching specialists and medical services information.

1st Search Bar: Choose Specialists Information:
1. Dermatologist
2. Orthopedist / Plastic Surgeon
3. Dentist
4. Physician
5. Ophthalmologist / Eye Specialist
6. Psychiatrist
7. Nephrologist
8. Other Specialists: Podiatrist, Obstetrician, Gynecologist and so on.

2nd Search Bar: Medical Services Information:
1. Mini Cosmetic Surgery: ……
2. Plastic Surgeries: ……
3. Dental Services: artificial dental implant, teeth whitening
4. Physical Examinations(Premium Health Eamination):
5. Ophthalmological Services: Ophthalmology laser and so on ……
6. Psychotherapy: insomnia, depression and so on ……
7. Hemodialysis HD: ……
8. Other Services (Customized Service): Severe Diseases, Cancer, Organ Grafting and so on

Software Techniques:
Employ web design software tools to create the website. The software tools include

HTML (Hyper Text Markup Language), CSS, JS, PHP (Hypertext Preprocessor),
ASP.NET, and APP programs. The website will display on computers, tablet computers, laptops, smartphones, and other digital technology devices.

Hardware Techniques:
Using hardware as a web server to store all of the website’s information.

3. Answers to the most likely questions:

3.1. WHY do the project?
Balance the available global medical resources and provide the best medical information for on-line users.

3.2 WHO are my end users and WHAT do they really want?
My end users are everyone in the world with internet access who need high-quality and affordable medical services.

3.3 WHERE do they require a solution?
The level of medical services varies from nation to nation. However, by organizing medical information (Big-Data), we can compare the vast range of medical services and choose the solution that matches our needs.

3.4 WHEN is the optimal time to serve them?
Any time. Whenever people use the internet to check the website.

3.5 HOW will their needs be best served?
They will check the medical information provided by the website and find a solution to their needs.

3.6 HOW much is an effective solution worth?
It is worth exploring the feasibility of this solution in order to offer the best medical treatment in the future. In addition, the enormous number of potential patients in the world could mean huge profits for hospitals and clinics.

4. Problems and challenges:
4.1 A lack of the knowledge and techniques required to build the website.

4.2 How to create a team of Ssales representatives to serve as a bridge between the clinics and the patients?

4.3 How to organize a team to promote the website?

4.4 How to protect the website’s intellectual property?

4.5 How to find a business partner?

4.6 How to make the website profitable?

4.7 Is a member system (Sign in) necessary?

4.8 How to resolve medical disputes ?